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Business, 06.10.2019 07:30 jharb65

Which of the following is true of the factors that affect consumer decision making?
a. psychological factors include gender, age, family life cycle stage, personality, self-concept, and lifestyle.
b. cultural values are static and do not affect the purchase behavior of consumers.
c. cultural factors exert the broadest and the deepest impact on consumer behavior.
d. social, individual, and psychological factors do not affect a decision-making process.

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Which of the following is true of the factors that affect consumer decision making?
a. psych...
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