Recognized for excellence by advertising age, alma creates advertising to reach diverse segments by "focusing the work on a deeper cultural knowledge, elevating the work beyond the clichés." for its clients, including kraft and revlon, alma creates ads that reflect the unique attitudes, ancestry, communication preferences, and lifestyles of different races and ethnic groups. alma's ads are a part of programs incorporating
a. psychographic differences.
b. population inputs.
c. multicultural marketing.
d. a value consciousness.
e. macroeconomics.

The development price itself is such a huge barrier, it's just a very different business model than boeing's used to. our huge development programs are typically centered around commercial airplanes, military aircraft, where there is a lot of orders. and right now the foundation of the business is two bites a year.

Which of the following mechanisms would be most likely to motivate managers to act in the best interests of shareholders? a) decrease the use of restrictive covenants in bond agreements, b) take actions that reduce the possibility of a hostile takeover, c) elect a board of directors that allows managers greater freedom of action, d) increase the proportion of executive compensation that comes from stock options and reduce the proportion that is paid as cash salaries, e) eliminate a requirement that members of the board directors have a substantial investment in the firm's stocks

You speak to a business owner that is taking in almost $2000 in revenue each month. the owner still says that they are having trouble keeping the doors open. how can that be possible? use the terms of revenue, expenses and profit/loss in your answer