The video mentions how thermos considers "how you see yourself" when segmenting its market. in psychographic terms "how you see yourself" is called

Hi!

The options are:

A) Self-values
B) Geodemographics
C) Lifestyle
D) Self-concept
E) A VALS group

The answer is D) Self-concept

Psychograpics is the method of describing customers using psychological attributes. Psychographics try to explain the reasons that explain why the customer buys. Psychographic profiles include hobbies, values, beliefs, opinions... 

In psychographic terms "how you see yourself" is called Self-concept, and it is an important part of market segmentation. 

Where are the subjestions