Eleanor is researching the effect social media has on worldwide political awareness and revolution. felix is examining the effect world of warcraft has on the romantic relationships of middle-aged men in his metro area. eleanor's analysis is while felix's analysis is

The answers are macro-level analysis for Eleanor and micro-level analysis for Felix.

Felix's research is a good example of micro-level analysis which is a social sciences analysis that  focuses on individuals on a local level of social context. This means it focuses on the individuals and their social interactions on  a smaller scale than meso- and macro-levels.

Macro-level analysis is a social sciences analysis that looks for for the results of various kinds of interactions on the level of large populations. They can been done on a level of a nation, continent or on a global level. Eleanor's analysis falls into this category.