There are many props and settings consumers use to define their social roles which then become parts of their selves. Those external objects that we consider a part of us constitute the . extended self market targeting compensatory consumption identity marketing

Choose the best example of an indirect confrontation for the following situation: peter, a local school board member hired john whom owns a local print shop to make custom t-shirts for his son's basketball team, the ravens. they are about to play their final game of the year and are having a party to celebrate their semi-finalist rankings. unfortunately, the printer made a mistake and printed on red/blue shirts instead of black/blue which are the team's actual colors. peter explains to john that the team's colors are black/blue instead of red/blue and asks john what he thinks they should do. peter explains to john that the team's colors are black/blue and demands that john re-print the shirts on the correct colors. peter agrees to take the red/blue shirts but then posts a negative yelp review on john's business. peter agrees to take the red/blue shirts but tells everyone he can in the school about the incident and tells them not to buy from john. peter rejects the shirts and files a lawsuit to attempt to recover the down payment he made to john.