. Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage. This allows the firm to develop new products like Crest Whitestrips that consumers crave. P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G would indicate that the innovation that takes place within the firm is a(n) . A. strength

Strength

Explanation:

Procter & Gamble (P&G) is a consumer packaged goods company where innovation is a key competitive advantage. This allows the firm to develop new products like Crest Whitestrips that consumers crave. P&G also uses its marketing expertise to develop unique product placements on television shows that highlight its brands. A SWOT analysis for P&G would indicate that the innovation that takes place within the firm is a(n strength.

SWOT stands for strengths, weaknesses, opportunities, and threats.

SWOT Analysis is a technique for assessing these four aspects of any enterprise or business, this analysis organizes strengths, weaknesses, opportunities, and threats into an organized list and is a framework for identifying and analyzing the internal and external factors that can have an impact on the viability of a project, product, or person and helps enterprise, business or company overcome challenges.

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