Individuals are influenced by which motivate them and encourage them to do things.

Incentives

Explanation:

In psychology, Incentives are a certain stimulus that might influence the way people behave. Incentives can either be positive or negative, but both of them can be used effectively to motivate people to do a certain thing.

for example,

Let's say that as a manger you want to motivate your workers to put longer hours. You could provide additional salary as a bonus for those who fulfill the work quota. In this case, the salary serve as a positive incentives for the workers.