The code of ethics adapted by the speaks about doing no harm, fostering trust, and improving "customer confidence in the integrity of the marketing exchange system."

American Marketing Association(AMA)

Explanation: American Marketing Association is a professional community for individuals and organizations involved in the practice, teaching, and study of marketing.

This code of ethics speaks about ethical Norms.

I quote: "As Marketers, we must: Do no harm. ... Embrace ethical values". This means building relationships and enhancing consumer confidence in the integrity of marketing by affirming these core values: honesty, responsibility, fairness, respect, transparency and citizenship.