Here is the question i want to present to you now; something simple, i promise: if competitive challenge is what excites people, why then do we choose the easiest challenges? it is easy to be boxed-in - a limited life. tougher to compete for expansion. the greatest forces constantly expand. nature never allows its particles to be boxed-in; everyday they expand. the universe - 90% of the universe is expanding. true competitors, what i believe you are, choose the toughest challenges.