"unlike franklin, paine, jefferson, and their contemporaries, whose chief purpose in writing was utilitarian, the object of these later writers was to entertain." utilitarian must mean: select all that apply. useful practical fun oriented

Utilitarian must mean useful and practical.
As you can see in the excerpt above, it says that writers such as Franklin, Paine, Jefferson, and their contemporaries, wrote fiction which served a particular purpose, as opposed to other writers who only wanted to entertain the masses. So, their purpose was not to entertain, therefore fun oriented is wrong here.