Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. In order for the slogan to be effective, it should invoke good memories of the past and provide a good explanation of the cereal’s content.
associate the cereal with something good and create positive feelings about the cereal.
build up the consumer’s self-esteem and validate that it is better than the competition.
review the contents of the cereal and convince consumers that the cereal is healthy.

Read the corporate document. all employees of cozy clothes ltd. are entitled to a 40 percent discount on regularly priced merchandise and a 20 percent discount on sale-priced merchandise. to apply this discount to an employee purchase, follow this procedure: 1. enter the purchaser’s employee id number into the cash register when prompted. 2. apply the appropriate discount. 3. apply sales tax. 4. print an additional copy of the sales receipt. initial both copies. 5. add the additional copy to the register drawer to be included with the nightly closeout report. what is the purpose of the numbering in this document? to indicate steps in a process to emphasize supporting ideas to signal the text’s main ideas to show the meaning of policies