Read the following paragraph from a textbook on marketing: "Repetition of a marketing message or brand name is effective due to the way people respond to new information, a reaction
known as the 'mere exposure effect.' Experimental studies show that one's preference for something grows as one becomes more
familiar with it. Deliberate interaction is not required: 'mere exposure,' such as the sight of a person or sound of a song, is
sufficient to generate increasingly positive feelings. In fact, positive response increases if the subject is unaware of the repetition.
Marketing efforts should be consistent but not overbearing."
What is the author's purpose and how does it shape the content and delivery?
The purpose of the passage is to teach students why a particular marketing strategy works. It is written to convey the
information clearly and concisely.
O The purpose of the passage is to get students to read their textbook, so information is given in an amusing way.
The purpose of the passage is to help marketers learn how to trick people into believing that something they dislike is
actually good. It does that by example, using repetition to make readers feel positive about the term 'mere exposure.'
The purpose of the passage is to explain how the brain works, so it uses simple language and short sentences to break down
complex information
No