Own multimedia advertisement or advertisements as well as an implementation plan for an ad campaign. How will your ad or ads reach consumers? What is the bigger picture - the campaign -
that they are a part of?
Your assignment, when completed, should include an actual multimedia advertisement (or detailed
instructions for the advertisement), as well as a clearly written and detailed implementation plan of
at least one page.
Remember, if an advertisement appears in multimedia form, it should incorporate two or more forms of
media. Remember, too, that you can use the power of the visual when creating your implementation
plan. Are there graphs or graphics that will help you present your ideas in a persuasive way?
As you develop your implementation plan, imagine you are going to present your campaign ideas to the
company whose product you want to advertise. How would you make sure everyone understood your
plan? What materials might you use to help explain your plan to a group of people?
Bonus idea: Consider how you might use video or audio, if available, to record your implementation plan.