Microsoft Advertising includes robust research and reporting tools to help you identify potential areas for campaign improvement. What is it called when you improve your campaign based on the results of these tools?
A. Targeting
B. Pay-per-click
C. Optimization
D. Incremental keyword bidding

C. Optimization

Explanation:

Optimization entails improving your ads campaign making use of the available tools.

Optimization mostly makes ad to target the right audience and engage the right people.

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