Assume that a film includes repeated scenes showing the trademark Voom on the sports shoes of its attractive adolescent protagonists. Althoughthe film is successful among young audiences, no increase occurs in the sale of Voom shoes. Which of the following hypotheses about this outcome is the most plausible on the basis of the studies cited? A) Audiences feel uncomfortable because Voom is an unfamiliar brand.
B) Most members of the audience already own a pair of Voom shoes.
C) Audiences are worried by the social implications of these scenes.
D) Audiences are too engrossed in the story to notice the shoes.