Jason is the marketing head at his company. he was working on the promotion of a new product. he had included the print media in his advertisement campaign. after evaluating the campaign, he realized that the product would require television advertisements to satisfactorily reach the entire target segment. he knew he would need approval for the extra expenses of an ad shoot because it would increase the marketing budget. which department should jason approach to obtain approval regarding a budget increase?

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.