The primary advantage of public relations is . Question 12 options: a) Control of public opinion because public relations can control the way people feel about a product or service. b) It is believable because publicity is seen to be more objective, people tend to give it more weight and find it more credible. c) It is very effective at sending the company's intended message through a medium many people can understand. d) It has the highest reach of all marketing efforts.

The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

Dahlia enterprises needs someone to supply it with 127,000 cartons of machine screws per year to support its manufacturing needs over the next five years, and you’ve decided to bid on the contract. it will cost you $940,000 to install the equipment necessary to start production; you’ll depreciate this cost straight-line to zero over the project’s life. you estimate that in five years, this equipment can be salvaged for $77,000. your fixed production costs will be $332,000 per year, and your variable production costs should be $11.00 per carton. you also need an initial investment in net working capital of $82,000. if your tax rate is 30 percent and your required return is 11 percent on your investment, what bid price should you submit? (do not round intermediate calculations and round your final answer to 2 decimal places. (e.g., 32.16))

You own 2,200 shares of deltona hardware. the company has stated that it plans on issuing a dividend of $0.42 a share at the end of this year and then issuing a final liquidating dividend of $2.90 a share at the end of next year. your required rate of return on this security is 16 percent. ignoring taxes, what is the value of one share of this stock to you today?