Business, 16.08.2021 01:00 krystalruby1219
QUESTION TWO (2)
DUNA INCORPORATED is a business conglomerate that produces a variety of beverages (alcoholic and
non-alcoholic], Food products (Noodles and Canned Foods) and Personal Care Items. They had been
operating in the Nigerian Market for five (5) years and a study conducted by their Research and Development
division observed the Nigerian market as vast with great but unequal opportunities. They are therefore in a
quandary over which aspects of their business to keep, restructure, sell or invest more in. Using your
knowledge of marketing strategy, advice DUNA INCORPORATED on the most appropriate course(s) of
action and the implications of any such actions. [15 Marks]
Answers: 2
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QUESTION TWO (2)
DUNA INCORPORATED is a business conglomerate that produces a variety of beverages...
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