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Business, 10.08.2021 02:20 jorge0506

AARP uses magazine ads in their magazine to advertise AARP long-term care insurance and other products of interest to those 55 years of age and older. Which of the following best explains how AARP uses audience selectivity? a. The cost associated with a consumer clicking on a display or banner ad.
b. The number of times an individual is exposed to a given message during a specific period.
c. The ability of an advertising medium to reach a precisely defined market.
d. The number of target consumers exposed to a commercial at least once during a specific period.

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