As the first to set up an international air express business in 1969, DHL had the first-mover advantage over other companies. Is being a first mover as advantageous for a service company such as DHL, as it is for a manufacturing company such as Boeing?

A first mover advantage is important depending on the innovations that a company is trying to introduce. For example, Apple wasn't the first company to offer tablets, but they offered them in a way that consumers just noticed them. How many people actually know that tablets had been around for over a decade before the iPad. Microsoft's Surface was presented almost 10 years before the iPad and Microsoft was the world's most valuable company back then.

First mover advantage is only an advantage if a company can benefit from it. This applies to both service and manufacturing companies.

Explanation:

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