1. the planned effort to present a unique image through newspapers, community events, and other visible
places is called
a. press release.
b. advertising.
c. public relations.
d. branding.
2. what's the main advantage of establishing per-item prices on an order and pricing form?
a. clients are informed in advance that high-cost items should be excluded.
b. clients have a way to tailor a catered event to their budget.
c. you can reduce the cost of materials and labor.
d. you can estimate your total cost and reduce overhead.
3. a new caterer, working off premise, typically invests less than to open a catering business.
a. $5,000
b. $15,000
c. $2,000
d. $10,000
4. in carrying out market research for a locality, you collect data on income levels, life style characteristics,
percentages of home owners, and average age. you are collecting information.
a. defining
b. geographic
c. demographic
d. census
5. suppose you're a caterer who specializes in cooking and serving meals in the client's house. what type
of catering service are you providing?
a. no-service catering
b. on-premise catering
c. partial-service catering
d. full-service catering