Business, 02.04.2021 14:00 19deleonl

2) É a arquitetura de marca que vai organizar a relação entre as marcas, assim como a estratégia do portfólio de produtos. Com isso, a arquitetura de
marca gera maior sinergia entre as marcas, além de guiar sua expansão.
Neste sentido, uma boa arquitetura de marca torna claro o posicionamento
da empresa e de suas marcas para as suas respectivas personas. Como
resultado, a sinergia do portfólio da empresa aumenta, fortalecendo sua
competitividade.
Em outras palavras, entender o que é uma estratégia de arquitetura de marca
e usá-la de forma correta vai contribuir para maximizar os resultados do
negócio. Além de, claro, otimizar os investimentos para que eles sejam
realizados de forma eficaz. (ROCHA, 2020)
Uma das ferramentas existentes para o desenvolvimento da estratégia da
arquitetura de marca é a Matriz Marca-Produto. Trata-se de uma
representação gráfica de todas as marcas e produtos do portfólio da
organização, sendo que as marcas são as linhas e os produtos
correspondentes, as colunas. O grid formado irá mostrar
Alternativas:
a) as linhas de produto existentes.
b) o mix de produtos da companhia.
C) o mix de marcas disponibilizadas.
d) a relação entre marcas e produtos.
e) a estratégia do portfólio da marca.

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2) É a arquitetura de marca que vai organizar a relação entre as marcas, assim como a estratégia do...

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