Business, 02.04.2021 14:00 ryleerose255

1) Acreditamos que a convergência tecnológica acabará levando à convergència entre o marketing digital e o marketing tradicional. E um mundo
altamente tecnológico, as pessoas anseiam por um envolvimento profundo.
Quanto mais sociais somos, mais queremos coisas feitas sob medida para
nós, Respaldados pela análise de big data (coleta, processamento e análise de
megadados), os produtos tornam-se mais personalizados e os serviços, mais
pessoais. Na economia digital, o segredo é alavancar esses paradoxos.
(KOTLER; KARTAJAYA; SETIAWAN, 2017)
O trecho faz parte do livro Marketing 4.0 de Kotler, Kartajaya e Setiawan.
Sobre as variadas fases do Marketing, segundo esses autores, complete as
lacunas da sentença a seguir:
No
começa a haver uma grande quantidade de produtos
competindo entre sí, portanto, é preciso criar ; enquanto no
precisam se voltar para causas e valores.
Assinale a alternativa que completa as lacunas corretamente.
as
Alternativas:
a) marketing 1.0 / propaganda / marketing 2.0 / empresas.
b) marketing 2.0 / diferenciação / marketing 3.0 / marcas,
C) marketing 3.0 / anúncios / marketing 1.0 / propagandas.
d) marketing 4.0 / tecnologia / marketing 3.0 / divulgações,
e) marketing 1.0 / diferenciação / marketing 4.0 / marcas.

Answers: 1

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