Based on the goal expressed by Steve Yancovich, which stage of the consumer decision-making processis eBay trying to influence? How are they doing so?

Need recognition stage

Explanation:

Based on the goal expressed by Steve Yancovich, eBay is trying to influence the need recognition stage of the buyers decision making progress.

They are doing this by employing processes that makes buying look attractive to the buyer and in relation with their needs. Some of the features they introduced for these process are their eBay fashion app, and the "try on" feature which allows buyers to have an idea of what they are buying.

cognitive overload: having a lot on your mind impairs decision-making and tends to result in the simplest, but not necessarily best, option being selected.

empathy gaps: overlooking how you might feel in a different situation can result in unnecessary purchases, such as overbuying when shopping for food on an empty stomach.

optimism and overconfidence: wearing rose-tinted glasses and having unrealistic expectations about the future can affect money management and leave you unprepared for a change in circumstance.

instant gratification: seeking instant gratification drives impulsive spending and can undermine long-term planning and savings.

harmful habits: automatic or mindless behaviour can amplify a poor financial decision as it becomes a recurring event.

social norms: we are heavily influenced by the actions of others; while this can be in certain circumstances, it also contributes to the pressure to keep up with the joneses through conspicuous consumption.