Find an example of a video ad either on TV or on the Internet, and then answer the following questions about it. a. Describe the ad. (1-3 sentences. 1.0 points)

b. What do you think this ad's marketing message is? (1-5 sentences. 2.0 points) TIP: Does it use a specific desire or fear, or does it try to show how the product is a need or how it solves a problem?

c. Is the ad trying to get people to do something? If so, what is it trying to get people to do? If it isn't trying to get people to do something, what do you think the point of the ad is? (1-5 sentences. 2.0 points)

d. Do you think this ad is effective? Why or why not? (1-5 sentences. 2.0 points)

Your company is starting a new r& d initiative: a development of a new drug that dramatically reduces the addiction to smoking. the expert team estimates the probability of developing the drug succesfully at 60% and a chance of losing the investment of 40%. if the project is successful, your company would earn profits (after deducting the investment) of 9,000 (thousand usd). if the development is unsuccessful, the whole investment will be lost -1,000 (thousand usd). your company's risk preference is given by the expected utility function: u(x) v1000 +x, where x is the monetary outcome of a project. calculate the expected profit of the project . calculate the expected utility of the project . find the certainty equivalent of this r& d initiative . find the risk premium of this r& d initiative e is the company risk-averse, risk-loving or risk-neutral? why do you think so?