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Business, 28.07.2020 21:01 zitterkoph

Gondola Granola is an American health food grocery store chain with locations in 20 countries. When the company enters a new foreign market, it usually selects a combination of franchising and master subsidiaries. These master subsidiaries are joint ventures with local partners. Specifically, these joint ventures are politically more acceptable and they: a. help realize location and experience curve economies
b. avoid high transport costs.
c. ensure a steady stream of royalty payments.
d. tend to provide a higher control over technology
e. bring a degree of local knowledge to the subsidiary

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