g Martin Company is considering the introduction of a new product. To determine a selling price, the company has gathered the following information: Number of units to be produced and sold each year 11,500 Unit product cost $ 35 Projected annual selling and administrative expenses $ 58,000 Estimated investment required by the company $ 540,000 Desired return on investment (ROI) 20 % The company uses the absorption costing approach to cost-plus pricing. Required: 1. Compute the markup required to achieve the desired ROI.