Titan Metalworks produces a special kind of metal ingots that are unique, which allows Titan to follow a cost -, + pricing strategy. Titan has $11,000,000 of assets and shareholders expect approximately a 8% return on assets. Assume all products produced are sold. Additional data are as follows: Sales volume 350,000 units per year
Variable costs $15.00 per unit
Fixed costs $1,700,000 per year
Using the cost -, + pricing approach, what should be the sales price per unit?
A. $2.86
B. $19.86
C. $22.71
D. $15.00

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.