Rank the forms of communication that Uber has tried to use to connect with stakeholders from least rich to most rich:-App notifications used to communicate with and motivate each contractor driver individually-In-person apology speech from Khosrowshahi-Apology letter from Khosrowshahi-Video apology from Khosrowshahi-Apology letter; App notifications; Video apology; In-person apologyA. Apology letter; Video apology; App notifications; In-person apologyB. App notifications; In-person apology; Apology letter; Video apologyC. In-person Video apology, App notifications, Apology letterE. Video apology; Apology letter; In-person apology; App notifications

E. Video apology; Apology letter; In-person apology; App notifications

Explanation:

Note that, the then CEO of the company In May 2018 issued a video apology ad that was directed mainly to key stakeholders.

Also an apology letter was also made to public as well as in-person apology by company executives.

Finally they employed the use of App notifications to reach out to drivers about ride requests from customers.

Question:

Rank the forms of communication that Uber has tried to use to connect with stakeholders from least rich to most rich:

A) Apology letter; App notifications; Video apology; In-person apology

B) Apology letter; Video apology; App notifications; In-person apology

C) App notifications; In-person apology; Apology letter; Video apology

D) In-person Video apology, App notifications, Apology letter

E) Video apology; Apology letter; In-person apology; App notifications

The correct answer is A)

Explanation:

The simple explanation for this choice is this:

The more a method of communication allows for the exchange of information the richer it is. Information may be verbal or non-verbal.

So an apology letter is a one-way communication channel. it does not allow for instantaneous feedback nor does it allow the writer to decipher how well his message was received. The rate at which empathy is communicated is limited.

APP notifications are also very impersonal. Depending on how the App is designed, one can quickly reply to comment on how they feel.

Video apology comes very close to home. It enables the apologizer to express his emotions and allows the recipient to receive the same.

In-person is the richest form of communication.

Cheers!

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