While wines from the United States have won prizes in international blind taste tests, the perception of American wines is generally low in continental Europe, particularly France. refers to the extent to which the place of manufacturing influences product evaluations.

Country of origin effects.

Explanation:

Country of origin effect can be defined as the effects the country manufacturing or producing a particular product has on how a potential customer tends to view the product.

A country image can greatly influence the perception of the customer towards the product, or could be a negative perception or a positive perception.

Some customers may tend to favor goods that are produced from their own country. For example most individuals favor clothes and shoes that are produced in Italy than the ones produces in Spain.

Country of origin effect.

Explanation:

Country of origin effect is also know as nationality bias or made in image. It is the psychological effect that influences a consumer purchasing behaviour, attitude, and perceptions as a result of a product's country of origin labelling.

For example some consumers may make a car buying decision based on country of production, preferring cars from Japan over other countries.

In this scenario wines from the United States have won prizes in international blind taste tests, the perception of American wines is generally low in continental Europe, particularly France. So consumers in France make negative purchasing decision based on wines labelled as being produced in the United States.

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