10. Veda Inc., a manufacturer of cosmetics, offers two product lines, each catering to a distinct segment. Its most popular brand, Alo, targets women who want makeup that will last at least ten hours after application. With its brand Amo the company targets a niche market of women who are looking for makeup with anti-ageing properties. What type of segmentation is Veda Inc. using

The type of segmentation  Veda Inc. is using is called Psychographic segmentation.

Explanation:

Market segmentation is the process of dividing a target market into smaller, more defined categories.  It makes it easier to focus marketing efforts and resources on reaching the most valuable audiences and achieving business goals.

Psychographic segmentation categorizes audiences and customers by factors that relate to their personalities and characteristics.  Alo, targets women who want makeup that will last at least ten hours after application. This covers a niche market of women who are looking for makeup with anti-ageing properties.

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