Whizz soda aired its TV commercial during the season premiere of Detective Drake. Subsequently, it also aired the commercial during the following program, which was a reality show. A certain percentage of people viewed both programs and were exposed to the ad twice. This overlap is referred to as:
A. facsimile promotion.
B. flighting.
C. advertising replication.
D. duplicated frequency.
E. duplicated reach.

Option E

This overlap is referred to as: duplicated reach.

Explanation:

A Duplicate Reach Report is a statement that graphically demonstrates the number of audience duplication that subsists among two distinct media for a particular target.

Audience duplication is a measure in terms of the portion of the number of characters in a listening or viewing viewers who are relinquished more than once by the alike commercial or publication resembling in a diverse media as stated by the evaluation and analysis services. If an advertiser aspires to relinquish as several disparate people as feasible, then a low audience duplication percentage is imminent for the media plan.

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answer; descriptive statistics;