Which of the following is a characteristic of the maturity phase of the product life cycle? A. Product designs begin to stabilize. B. Competitors are well established. C. Products are considered for termination. D. Products are "fine-tuned."

The correct answer is letter "C": Competitors are well established.

Explanation:

Product Life Cycle is the time during which a product is conceived and produced, put onto the market and eventually removed from the market. The process has four (4) stages: introduction, growth, maturity, and decline.  

In the maturity phase, the sales of the product slow down and in some cases stop because of market saturation. Competitors are well established offering attractive prices to consumers. All marketing efforts are directed to wipe out competition pressures by lowering their demand.