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Business, 07.03.2020 02:41 powelltyr2002

In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. To the extent that this brand extension adversely affected consumers' perceptions about its current product lines, this could lead to:.
a) rebranding.
b) co-branding.
c) product labeling.
d) brand licensing.
e) brand dilution.

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In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposabl...
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