Karan has been given the task to create the concept for an ad that shows the company's product as a solution to the customer's needs. He has
also been given the directive to keep the ad true and to avoid claiming anything that the product would not be able to do. Which advertising
features has Karan been asked to adhere to his ad concept?
Karan has been asked to utilize the
• and
features of advertisement.

By changing its recipe, a smoothie chain is reacting to a change in the environment. while it is important to be able to quickly adapt, it is also important to take a proactive approach to changes in the marketing environment. implementing a proactive approach requires constantly scanning and analyzing the environment so that changes do not come as a surprise. the statements below are findings from environmental scanning and analysis. select the marketing environment force that best describes each of the statements listed.