Business, 28.02.2020 05:44 veritoburito
"Green marketing" has not yet proved its value as a strong marketing strategy. In some cases, offering a "green" product or alternative has worked to increase sales and/or profits, but for many others, "green marketing" hasn't lived up to its hype. There are many "green" shampoo products on the market including entries from L'Oreal, Burt's Bee's, Aveeno, Suave and Dove. Now, Procter & Gamble (P&G) is thinking about taking its Herbal Essence and Pantene shampoo lines "green." After reading this week's article "Choosing the Right Green Marketing Strategy" provide an informed opinion about:
Can established competitors be beaten at their own game? (Should P&G invest in "green" shampoo products to compete in the "green" market?)
Why should P&G compete in the "green" shampoo category? Why shouldn't they compete? (Give an informed argument for either decision.)
Which green strategy makes the most sense for P&G? Which "green" consumer segment(s) would that strategy aim to serve?
Answers: 3
Business, 22.06.2019 08:30
Which of the following is an example of search costs? a.) driving to a faraway place to find available goods b.) buying goods in some special way that is outside the normal channels c.) paying a premium cost for goods d.) selling extra goods for a discount price
Answers: 1
Business, 22.06.2019 10:20
The following information is for alex corp: product x: revenue $12.00 variable cost $4.50 product y: revenue $44.50 variable cost $9.50 total fixed costs $75,000 what is the breakeven point assuming the sales mix consists of two units of product x and one unit of product y?
Answers: 3
Business, 22.06.2019 23:00
Acollege registrar's office requires you to first visit with one of three advisors and then with one of two financial professionals. this system best described as which of the following? a. single server, single phase systemb. multiple server multiphase systemc. multiple server, cross phase systemd. single server, multiphase systeme. multiple server, single phase system
Answers: 2
"Green marketing" has not yet proved its value as a strong marketing strategy. In some cases, offeri...
Social Studies, 31.08.2020 01:01
Chemistry, 31.08.2020 01:01
Computers and Technology, 31.08.2020 01:01
Social Studies, 31.08.2020 01:01
Business, 31.08.2020 01:01
Computers and Technology, 31.08.2020 01:01