Marie-Helene de Taillac is a well-known European designer of understated, very delicate jewelry. Once she determined that further growth was impossible without changing how she distributed her product, she decided to open her own retail outlet to sell her products rather than letting department stores sell it. Since she made the decision without really examining how much the costs involved in implementing her decision, she has engaged in behavior.

Satisficing behaviour

Explanation:

Satisficing (combination of words satisfy and suffice) behaviour involves looking for alternative objectives than maximising profits in a business. The aim is to get a minimum acceptable level of achievement in terms of profit.

In this instance Marie made the decision of opening her own retail outlet to sell her product instead of letting department store sell it. Even though she is trying to improve her distribution, she did not do a cost analysis to find out how to maximise profit. So she is involved in satisficing behaviour and not putting in extra effort to maximise profit.

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