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Business, 23.01.2020 06:31 magicallyhello

Which of the following terms refers to a customer's evaluation of the difference between all the benefits and all the costs of a market offering relative to those of competing offers? a. customer perceived value
b. marketing myopia
c. customer relationship management
d. customer satisfaction

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Which of the following terms refers to a customer's evaluation of the difference between all the ben...
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