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Business, 17.12.2019 04:31 jogose6

When the "full-cost approach" to marketing cost analysis is used, allocating fixed costs on the basis of sales: a. may make low-volume customers appear more profitable than they are.
b. increases each customer's contribution margin.
c. decreases the profitability of the whole business.
d. makes large-volume customers appear more profitable that they are.
e. increases the profitability of the whole business.

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