Business, 06.12.2019 20:31 gatrellesse8407

When an organization introduces a new product, people do not all begin the adoption process at the same time, nor do they move through the process at the same speed.
1. innovators are the first adopters of new products. they enjoy trying new things and tend to beventuresome.
2. early adopters are the careful choosers of new products. they are viewed as the people to checkwith by people in the remaining adopter categories.
3. early majority are those people adopting new products just before the average person. they aredeliberate and cautious in trying new products.
4. late majority includes skeptics who adopt new products when they feel it is necessary.
5. laggards are the last adopters. they distrust new products, and when they finally adopt theinnovation, it may have been replaced by a new product

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