If you were to buy one peach tree and one apple tree from the stark bros. fruit trees and landscaping catalog in two separate orders, you would pay a total of $109.99. however, if you order the peach and apple tree together in the same order, you pay only $89.99 each. when purchasing the two trees together, what pricing strategy does stark bros. employ?
product-line pricingb.
prestige pricingc.
price liningd.
discount pricinge.
bundle pricing

bundle pricing

Explanation:

Bundle pricing -

In this case , the company sells the many services or goods at a very low price in comparison to the individual prices of the respective goods , is known as bundle pricing .

The example of bundle pricing is TV channel plans , meals at the cafes or restaurants , phone incoming or outgoing plans .

hence , from the question , the correct term for the given statement is bundle pricing .

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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