Bernard's firm has set corporate direction to become one of the leaders in each of its significant market segments. it was bernard's job to examine the pricing to determine how to maximize market share, even at the expense of profits in the short run. what kind of company objective would guide bernard's effort?

Firefighters is a company that manufactures smoke detectors. it runs a newspaper advertisement that reminds people of the need to have a smoke detector on every floor of their house. in the advertisement, the company also asks people to think about this the next time they're in the smoke detector section of a hardware store. according to the information provided here, this is an example of