On the basis of the research it has gathered on consumer perceptions, the tests it has conducted, and competitive considerations, the xyz firm confirms its target market (or markets) and decides how its product will be positioned. then the firm finalizes the remaining marketing mix variables for the new product, including the marketing budget for the first year. this process illustrates

1) the product launch.

2) the company's evalutation of results.

3) premarket demonstrations.

4) alpha testing.

5) beta testing

Ancho corp. is an automobile company whose core competency lies in manufacturing petrol- and diesel- based cars. the company realizes that more of its potential customers are switching to electric cars. the r& d department of the company acquires competencies in developing electric cars and launches its first hybrid car, which uses both gas and electricity. in this scenario, ancho is primarilya. leveraging new core competencies to improve current market position. b. redeploying existing core competencies to compete in future markets. c. unlearning existing core competencies to create and compete in markets of the future. d. building new core competencies to protect and extend current market position