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Business, 30.10.2019 19:31 mnknmklhnklnj2583

With a looming recession in front of him, department store owner cooper collins decided to make a gutsy move with his high-end eastpointe stores. rather than focus on the upscale, luxury market that the store attracted earlier in the decade, he focused on bringing in clothing with more mass appeal. the stores succeeded in turning around downward trending sales. in conjunction with your understanding of the product life cycle, which of the following statements summarizes the marketing strategy?

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