Step 1: review the defining characteristics of the three different types of mergers: horizontal, vertical, and conglomerate. step 2: examine the list of five possible mergers below. indicate whether each is horizontal, vertical, or conglomerate. be prepared to defend your answers. example: teche federal and iberia bank type: horizontal why: both do the same service banking. 1. nike corporation and reebok: . proctor & gamble and eastman kodak: . sealy mattress company and viking furniture: . state farm and geico: 5. dow chemical and revlon: hint: revlon uses ingredients made by dow c. 3: develop your own example for each type of merger using any companies you are familiar with, particularly local companies or do an internet search for recent mergers of each type. tell why these two businesses are that particular type. for example, if you chose at& t and time warner: why: one was a cable company and the other a phone