Business, 28.06.2019 11:20 cfnewton09

Choose a well-known company, and describe its brand promise. describe at least three ways that the company uses to create that brand promise.

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Business, 22.06.2019 04:10

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Business, 22.06.2019 11:20

In 2000, campbell soup company launched an ad campaign that showed prepubescent boys offering soup to prepubescent girls. the girls declined because they were concerned about their calorie intake. the boys explained that “lots of campbell’s soups are low in calories,” which made them ok for the girls to eat. the ads were pulled after parents expressed concern. why were parents worried? i

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