You are the head of marketing for a successful grocery store chain based in chicago, illinois. you and your marketing team are going through your annual process of analyzing your existing market segments, and new market segments that your firm might decide to enter in the upcoming year. in your discussions with your team, you come to realize that you don't have a clear understanding of the similarities and differences that exist among your various market segments. based on this revelation, you instruct your team to in order to correct the situation.

Edna gomez is the founder of the restaurant chain good and green. she ensures that the products in her stores are ethically and responsibly sourced. most products are therefore 100 percent organic and all packaging is manufactured from recycled material. also, her company sources ingredients from farms within 100 miles from her locations. edna's belief is that her restaurants should be able to support the community at large. which of the following terms best describes edna gomez? a. headhunter b. category captain c. social entrepreneur d. trade creditor