According to the social learning view of the process of mate selection, women value physical attractiveness as much as men do. men and women are more alike in their preferences in cultures that value gender equality. men and women both seek out partners who are financially secure in cultures with traditional gender roles. women typically want a relationship to move quickly toward physical intimacy.

men and women are more alike in their preferences in cultures that value gender equality: the theory suggests relationships and dating is taught and therefore in societies where gender is treated the same, each will react to dating in the same way. 

The social learning theory states people learn their behaviors and preferences through institutions and members of society. Mate selection is then taught by society and men and women's roles in that process are prescribed by society.