Bandura felt that traditional behaviorism requires that for learning to occur.

I believe the answer is: the response be reinforced in some way during learning

Bandura argued that traditional behaviorism is learnt during the process of judgement that members of a society made when they're evaluating the actions that initiated by other individual.
The desire to receive positive judgement become the reinforcement for that individual to learn the expected traditional behavior.

Currently, as of february 2016, an american traveling in france would be by the exchange rate. the weakness of the euro and the strength of the us dollar means that items in france cost less to an american than they otherwise would. of course, if this trend reverses and the us dollar weakens and the euro strengthens, such as was happening in early 2008, an american traveling in france would have an adverse experience because items would cost relatively more.