In a consumer behavior context, are learned predispositions to behave in a consistently favorable or unfavorable way with respect to a given object. a. attitudes b. beliefs c. values d. feelings e. intentions a diff: 1 page ref: 228 aacsb: analytic skills skill: concept objective: 8.1: understand what attitudes are, how they are learned, as well as their nature and characteristics 3) attitudes might propel consumers toward a particular behavior or repel them away from a particular behavior, therefore attitudes have a quality. a. behavioral b. motivational c. threatening d. driving e. defensive b diff: 2 page ref: 229 skill: concept objective: 8.1: understand what attitudes are, how they are learned, as well as their nature and characteristics 6) include the knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from varied sources. a. affectations b. emotions c. cognitions d. objectives e. conations c diff: 1 page ref: 231 skill: concept objective: 8.1: understand what attitudes are, how they are learned, as well as their nature and characteristics